Click-to-WhatsApp Ads
Click-to-WhatsApp ads on Facebook and Instagram deliver some of the highest conversion rates in Indian real estate. Buyers click the ad and immediately open a chat. But when conversations land on single personal phones, leads get lost and attribution disappears.
GrowusCRM captures Click-to-WhatsApp ad conversations on the official WhatsApp Cloud API. Every inbound chat is attributed to the exact ad campaign, logged in a shared team inbox, and tracked from first click to final property booking.
Connecting WhatsApp ad traffic directly into an enterprise pipeline ensures that ad spend turns into measurable conversations, booked property tours, and accountable sales rep activity.
How it works
Connect your Meta ad account
Authorize your Meta Business Account in GrowusCRM to link your CTWA campaigns with your official WhatsApp Business number.
Capture ad attribution parameters
When a prospect clicks your ad, GrowusCRM captures the campaign ID, ad set, and creative alongside the inbound chat.
Route to shared sales inboxes
Distribute incoming chats among available pre-sales executives so queries are answered in seconds, not hours.
Automate qualifying questions
Deploy conversational greeting flows to capture budget, BHK preference, and timeline before an executive takes over.
What you get
Full ad-to-booking attribution
Know exactly which Meta ad creative and campaign generated the WhatsApp conversation and resulting booking.
Official Cloud API shared inbox
Multiple sales executives reply from one verified company WhatsApp number with internal notes and transfer options.
Approved Meta templates
Send approved templates, property videos, and price sheets without risking WhatsApp account bans.
Automated pre-qualification
Filter tire-kickers with automated questionnaires before escalating hot prospects to senior property consultants.
Site visit scheduling via chat
Send calendar invites and Google Maps location pins directly inside the WhatsApp conversation.
Speed-to-lead monitoring
Ensure team compliance with automated alerts when a Click-to-WhatsApp conversation goes unanswered.
FAQ
What are Click-to-WhatsApp (CTWA) ads?
Click-to-WhatsApp ads run on Facebook and Instagram with a 'Send Message' CTA that opens a WhatsApp conversation directly with your sales team.
How does GrowusCRM track which ad the buyer clicked?
Meta's WhatsApp Cloud API passes referral metadata with the opening message, allowing GrowusCRM to attribute the chat to the specific ad and campaign.
Can multiple team members manage the same WhatsApp number?
Yes. Unlike the standard WhatsApp Business app, GrowusCRM connects to the Cloud API, enabling an unlimited number of agents to share one inbox.
Will my WhatsApp number get banned for high volume?
No. GrowusCRM uses Meta's official WhatsApp Cloud API, which is designed for high-volume commercial messaging with official tier scaling.
Can we run re-targeting campaigns on WhatsApp after the initial ad click?
Yes. Once an enquiry is captured, you can segment prospects by project interest or budget and broadcast approved WhatsApp marketing templates for new tower launches or festive pricing offers.
Related
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