WhatsApp Cloud API
Most Indian real estate teams run WhatsApp on somebody's personal phone. It works until the salesperson leaves, takes the handset home, or goes on leave with four hot enquiries sitting unread in a chat nobody else can open. There is no record of what was promised, no way to reassign a conversation, and no reporting on anything.
GrowusCRM connects your number to Meta's official WhatsApp Cloud API. The conversation stops being personal property and becomes a company asset: it lands in a shared inbox, attaches to the lead's timeline next to the site visit and the quotation, and stays there when the person who sent it moves on.
How it works
Connect your WABA
Point your WhatsApp Business Account at GrowusCRM through Meta's official embedded signup. No third-party bridge, no unofficial gateway, no reseller sitting between you and the message.
Route the conversation
Inbound messages match to an existing lead by phone number or open a new one. Assignment follows the same rules your Meta and portal leads already use, so ownership is never ambiguous.
Reply from a shared inbox
Your team answers from the CRM. Every message is logged against the lead, visible to the manager, and searchable after the fact.
Send templates at scale
Approved templates go out as campaigns — price revisions, launch invites, site-visit reminders — with delivery and read state written back to each lead.
What you get
One number, whole team
Several agents work the same WhatsApp number without handing a phone around. Reassign a conversation and its history goes with it.
Every message on the timeline
WhatsApp threads sit beside Facebook enquiries, calls and notes on one lead record, so the next person to pick it up can read what was already said.
Template campaigns with real state
Broadcasts run against approved templates, respect opt-outs, and record sent, delivered, read and failed per recipient instead of a single success count.
Automations that follow up for you
First response, site-visit reminders and cold-lead nudges fire on their own, which is most of what a fast response time actually is.
Opt-out handling built in
Suppression is checked before every send. A customer who asked you to stop is skipped and recorded as skipped, not quietly messaged again.
Quality rating you can watch
Your WABA messaging tier and quality rating are operational numbers, so they are reported rather than discovered when Meta throttles you.
FAQ
Is this the official WhatsApp API?
Yes. GrowusCRM uses Meta's WhatsApp Cloud API directly, with no intermediate gateway. Your business owns the WhatsApp Business Account and the number.
Can we keep our existing WhatsApp number?
A number currently on the WhatsApp Business app can be migrated to the Cloud API. Chat history on the handset does not move with it, so plan the switch for a quiet day.
Do we still need the WhatsApp Business app?
No. Once the number is on the Cloud API your team replies from the CRM inbox, which is what makes the conversation visible to more than one person.
What does Meta charge for messages?
Meta bills conversations directly to your WhatsApp Business Account at its own published rates, which vary by conversation category. GrowusCRM does not resell or mark up messaging.
Related
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