Google Ads Integration
Google Search and Discovery lead form extensions capture high-intent property buyers actively searching for real estate projects. However, without direct CRM synchronization, teams must manually download Google Ads leads from the campaign manager.
GrowusCRM connects to Google Ads lead form webhooks to deliver every search enquiry directly into your sales pipeline in real time. Automate lead distribution, trigger instant WhatsApp follow-ups, and track Google Ads conversions down to booked units.
By closing the gap between high-intent Google search queries and instant multi-channel CRM follow-up, developers and brokerages maximize qualification rates and lower their overall cost per site visit.
How it works
Generate Google webhook endpoint
Copy your secure Google Ads webhook ingestion URL and key from your GrowusCRM integration settings.
Configure Google lead form extension
Paste the webhook URL and key into your Google Ads campaign lead form extension settings.
Instant lead delivery
When a searcher submits a lead form on Google, the enquiry payload posts directly to GrowusCRM in less than a second.
Deduplicate and engage
The system matches existing records, assigns the lead, and dispatches a personalized WhatsApp greeting with project brochures.
What you get
Instant Google search sync
Eliminate hours of delay by receiving Google Ads search enquiries the moment the user clicks submit.
Full campaign & keyword visibility
View the Google campaign, ad group, and form metadata directly on the lead timeline for informed sales calls.
Offline conversion tracking
Send pipeline milestone updates back to Google Ads to optimize smart bidding for actual site visits and bookings.
Automatic cross-channel deduplication
Identify when a Google searcher previously enquired via Meta ads or real estate portals.
Immediate WhatsApp follow-up
Send instant project details via WhatsApp while the prospect is still thinking about your real estate project.
Comprehensive funnel analytics
Measure true cost-per-site-visit and cost-per-booking for your Google Ads search campaigns.
FAQ
How does GrowusCRM integrate with Google Ads?
GrowusCRM integrates via Google Ads Lead Form webhook extensions, accepting encrypted JSON data payloads in real time.
Do we need Zapier to connect Google Ads to GrowusCRM?
No. GrowusCRM provides native webhook endpoints that connect directly to Google Ads without third-party connector fees.
Can we track Google Ads leads through to property booking?
Yes. Source parameters remain attached to the lead through all pipeline stages, from initial call to site visit, negotiation, and final sale.
What fields can Google Ads send to GrowusCRM?
Name, phone number, email, city, postal code, and custom real estate questions configured on your Google lead form.
Does GrowusCRM support both Search and Performance Max lead forms?
Yes. GrowusCRM's Google Ads webhook endpoint processes lead form submissions from Google Search, Display, YouTube, and Performance Max campaigns identically.
Related
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