Instagram is where a lot of Indian property marketing actually happens, and it is the channel most CRMs ignore completely. Reels get views, stories get replies, the DMs pile up in an app on a phone, and none of it appears in the pipeline or in any report.
GrowusCRM treats Instagram as a lead source with the same standing as a Facebook form. A DM, a story reply or a comment becomes a lead record with an owner, a stage and a history.
How it works
Connect the professional account
Link your Instagram professional account through Meta's official permissions flow, alongside the Page it is connected to.
Capture the conversation
DMs and story replies arrive in the shared inbox. A new sender becomes a lead; a returning one attaches to the record that already exists.
Qualify in the thread
Ask budget, locality and timeline in the DM. The answers are saved as lead fields, not left buried in chat scrollback.
Move to WhatsApp when it is time
Serious enquiries continue on WhatsApp with the history intact, because a site-visit confirmation belongs somewhere people read.
What you get
DMs become leads
Every direct message and story reply is a tracked enquiry with an owner, so nothing depends on one person remembering to check the app.
One inbox for Meta
Instagram sits beside WhatsApp and Facebook in the same inbox and the same pipeline, so a lead is one lead across three channels.
Reply windows respected
Instagram's messaging window is enforced by the platform. The CRM shows the window on the conversation instead of letting a reply fail silently.
Source reporting that includes social
Instagram appears in source reporting with its own conversion rate, so organic social can finally be compared against paid.
Assignment by handle or campaign
Route enquiries from a project's handle to the team selling that project.
Nothing left on a personal phone
Conversations belong to the company. Somebody leaving does not take the enquiry history with them.
FAQ
Does this need a professional Instagram account?
Yes. Instagram messaging permissions are only available to professional (business or creator) accounts connected to a Facebook Page.
Are comments captured as well as DMs?
Comment activity can be surfaced for follow-up. DMs and story replies are what become lead records, because they carry a person you can reply to.
Can one team handle Instagram and WhatsApp together?
That is the intent. Both channels are one inbox, and moving a conversation from a DM to WhatsApp keeps the same lead record.
Related
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